+55 (21) 3874-0637
+55 (21) 2279-4504
mbaraka@mbaraka.com.br
Rua Guilherme Marconi, 66 / 305
20240-180
Rio de Janeiro, Brasil

+55 (21) 3874-0637
+55 (21) 2279-4504
mbaraka@mbaraka.com.br
Rua Guilherme Marconi, 66 / 305
20240-180
Rio de Janeiro, Brasil

+55 (21) 3874-0637
+55 (21) 2279-4504
mbaraka@mbaraka.com.br
Rua Guilherme Marconi, 66 / 305
20240-180
Rio de Janeiro, Brasil

CULTURE & ENTERTAINMENT

FESTIVALS & SHOWS
EXHIBITIONS
MULTIPLE LANGUAGES
BRAND EXPERIENCES
CREATIVE COMMUNICATION
CULTURAL INCENTIVE

ART DIRECTION & CONTENT

GRAPHIC DESIGN
CURATORSHIP
RELEVANT CONTENTS
INSTALLATION DESIGN
SCENOGRAPHY &
EXPOGRAPHY

More projects

About

THE IDEIA OF ISABEL SEIXAS AND DIOGO REZENDE, M’BARAKÁ (UM-BA-RA-KA) IS A CRIATIVE STUDIO WHICH DEVELOPS CULTURAL AND DESIGN PROJECTS. OUR PRIORITY IS TO CREATE RELEVANT EXPERIENCES WITH EXCELLENCE.

The studio believes in art and content research, adding strategic vision to the creation of artistic and entertainment projects that generate knowledge to the public and value for the partners involved. We create and produce projects of: exhibitions, shows and festivals and provide consulting in design, scenography and expography for projects related to the cultural and entertainment sectors. Isabel and Diogo are the founding partners and the essence of the studio for 8 years. Diogo is a designer, graduated from the School of Fine Arts of UFRJ specialized in cultural branding and exhibition design. Isabel Seixas, graduated in cultural production at UFF, developed an expertise in creating and curating projects, believing that the role of cultural providers is to think of creative ways to impact the public through art. Since 2013, the partnership has been supported by the social economist and researcher Larissa Victorio.

We believe in research, creativity and innovation in cultural production formats, excellence in art and design and in the strategic partnership with brands and institutions for the enjoyment of the arts and creating value for society and partners.
 

Team

Isabel Seixas

Partner Founder

e-mail
Diogo Rezende

Partner Founder

e-mail
Larissa Victorio

Partner and Manager

e-mail
Letícia Stallone

Research & Content

e-mail
Beatriz Novellino

Production Assistant

e-mail
GISELE VARGAS

e-mail
Monica Alves

Office Keeper

e-mail

Clipping

P: What is the origin of the name M’Baraká (M-BA-RA-KA)?

R:

It is a word of indigenous origin, from the Tupi Guarani Ethnicity, which literally means the sound of maracas (a handmade musical instrument). In the Tupi mythology it represents the Genesis.

P: What is the relationship between culture and design in the studio? How does it work in the day-to-day?

R:

Culture, as an anthropological concept, encompasses the entire material, immaterial, linguistic, behavioral and all forms of expressions and semiotic recognition of a group. Increasingly global, but undoubtedly still preserving local peculiarities, culture is what, in fact, unites a particular group of people. Whether within projects with local or global content, Design greatly assists the strategic and appropriate communication between the target audience and the conceptual and artistic precepts of the project. Design is an important part of the contemporary material culture. In our day-to-day at the studio, the design team is part of the creative and curatorial team of some of our projects and there isn’t much separation between the creation of projects and Design creation, there is a great synergy between curators, creators, idealizers, artists and designers. THIS SYNERGY IS PART OF OUR DIFFERENTIAL.
 

P: Do you work only with sponsorships? What do you think of the cultural incentive laws?

R:

Like most cultural producers in Brazil, we work primarily with sponsorships via incentive law. However, we notice that there are private initiatives that invest in culture with its own resources. We acknowledge the various incentive laws, however, we believe that the laws cannot become a market’s addiction, nor an excluding mechanism. It’s a long way until the brands, in Brazil, see art and culture as important agents in the relation with society, but we believe that by following public policies and presenting results to investors, we can change this reality and dream of a time when art and culture are seen as a real priority in the relation with society.

P: Does the studio have operations outside Brazil?

R:

This is a project that we are implementing to be achieved in the medium term. In two years time, we want to tour with some projects outside Brazil and also bring foreign projects to South America. There fore, we are looking for international partnerships.

P: How do you work together with artists?

R:

Working with artists is the essence of our work making process. For us it is important, whenever possible, to establish a greater degree of dialogue between the artist’s work and the specific project or curation that we are developing in the moment. We don’t work by touting artists (musicians, visual artists, actors, etc.), and we are not an art gallery. Our goal is to contextualize art careers and works of art within projects, always concerned with the quality of the work’s presentation in the context of the projects, seeking to cause sensorial experiences in the public.

P: How do I submit my artwork to you?

R:

Send us an email. We work a lot with projects teams format and we are always open to meet new producers, suppliers, artists, designers and other members of our production chain. If we are not in an extremely busy moment, and if our interaction flows well, we will certainly call you for a coffee in our M’Barakhouse! Send your email to mbaraka@mbaraka.com.br!

P: Why did you create the UMBARA-LAB, isn’t M’Baraká already a studio for research and creation? What do you plan with the lab?

R:

Yes, we also see ourselves as a studio for research and creation, but our daily activities are also closely connected to the strategic planning and operation of productions. We realized that we needed a parallel space to exercise conceptual depth in certain subjects and aesthetic experimentation. The Laboratory is a way to keep us updated, it is a box of new possibilities, of experimentation, aesthetic renewal and deepening of contents, and that intents to give us more time to work in an innovative, creative and contemporary way. The Lab is also open for co-working and, soon, will invest in more creative people concerned with the triad culture-design-strategy, understanding Rio de Janeiro as a promising pole for the renewal and enjoyment of culture and design, that needs renovation and qualification. As a passion, the UMBARA-LAB is one of the biggest excitements of M’Baraká.

P: Are you familiar with the concept of brand experience?

R:

Yes and no. We were born with the desire to create experiences. Our first brand signature was “relevant experiences” and we are really attached to the concept of this expression in our mission. We believe that the association of experiences of content, companies and brands from different sectors is able to express values ​​with much more relevance, while at the same time, inform and transmit knowledge. Therefore, in our vision, experience has to have curated content, strategically aligned with brand values. If you have only a logo and brand graphics, it doesn’t touch the associative memory of the target audience.

P: What is the mission and vision of M’Baraká

R:

Mission: To promote experiences that generate knowledge and value.
Vision: To be recognized as a company that distinguishes itself by the articulation of knowledge, people, languages and aesthetics, with a commitment to provide society with multiple experiences, attached in cultural diversity, in the arts, design and in partnerships with creative professionals and investors.
 

P: Do you produce projects from third parties?

R:

No. Our studio doesn’t only assume the production of a project. Actually, we are open to production partnerships as long as interaction in the creation process is predicted and that it allows us to perform some of the activities that we love to do (and, for this reason, is what we do best): art Direction, content Research, curatorship and strategic communication planning.

P: What is Design in the Context of M’Baraká’s Projects?

R:

We understand Design as a broader concept of visual and spatial communication. We work in a multidisciplinary way in design, blending concepts of product design, interface, graphic design and environment design, heeding more broadly to the communication needs of a cultural project. The more is the complexity of a design project, the more is the team of professionals involved: architects, scenographers and programmers are usually added to the house’s team.

P: At Virei Viral project, and in many others, you speak of Contemporary Culture. What is contemporary to you?

R:

For us, contemporary means everything that dialogues with the time/space we live in. A historical content can, undoubtedly, receive a contemporary treatment. For this reason, we use creative interfaces; spend a lot of time in research, curatorship, art-direction and communication strategies; in order to provide a real enjoyment of what we propose in the projects. And we believe that only in this way, speaking the language of our time, we can connect people and content.

P: How do I order an interactive installation?

R:

We are not a factory of interactive installations. We do not work primarily with technological installations. Interactivity for us is a much broader concept; it is to enable a shared enjoyment of contents, sensations and information to the public. This can happen through the physical intervention in a space, the multiple resources of interface, scenography and design, and the experimentation and crossings of languages and, sometimes, technology. Call us and schedule a coffee so we can better understand how we can creatively collaborate to develop an appropriate installation for your project.

P: Does M’Baraká create brand experiences?

R:

Yes, provided we can establish a relationship with cultural contents and artistic expressions. We don´t do corporate events without a good dose of cultural or content marketing. Our expertise is: associate aesthetics, content, strategy perfection in the working making process. Many brands already understand the importance of that “something more”. We want to do this more and more. Another possibility is to create relevantimportant associations between the studios’s projects and the branding of the company. We have many projects and further still, ideas and desires to achieve them.

P: What, more specifically, is this differential of M’Baraká?

R:

In essence, the differencial of M’Baraká is in the concern of leaving the common place where the promotion of art and culture is plastered in outdated formats and addicted mechanisms to attract public and investors. We believe that by giving priority to the duet “content and its form of expression”, it’s possible to create new ways of experiencing arts, entertainment and brand experiences. Working with multidisciplinary professionals assures us a more encompassing, creative and strategic look towards our projects. In sum, our differential is based in the way we put together content and innovation, in investing upon our own research process, in the qualification and diversity of our partnerships, and in the strategic concern of putting the public and investors in touch through projects.