mbaraka | EXPO SE LIGA! 2015

EXPO SE LIGA! 2015

Imagine a world in which the time of a year goes by in the blink of an eye. Or where the trees sing. And where the sky and the sea are one. Imagine that our body is made up of mini beings that work around the clock for us to walk, talk, think and act. Imagine if a green fluorescent rabbit appeared in the forest. And that a butterfly, when it flaps its wings, can influence the course of an entire generation...

It’s not wrong to say that the things described above have a tone of fantasy, but they also dialogue with real possibilities. A great scientist, none other than Albert Einstein, said that the imagination is more important than knowledge. And we must say that all knowledge is confirmed by the proof of hypothesis that awakens in your imagination.

In general, we associate imagination with the arts, with cinema, music, visual arts, literature, poetry… But it is also an ingredient of science. The exhibition SE LIGA! intends to show that art and science are complementary elements of the great human ability to imagine. With 500 m2 the show brought more than 70 thousand visitors to CCBB Rio.

Around 20 pieces of art incite the public to travel through the minds of artists and scientists, in order to discover and imagine new things, and to see what we already know from a new perspective.

Related projects: Expo Se Liga! 2012 / Design - Instalations

Original Idea: Diogo Rezende and Isabel Seixas

Curatorship: M’BARAKÁ studio (Diogo Rezende, Isabel Seixas and Letícia Stallone)

Contents Coordination: Isabel Seixas and Diogo Rezende (M’BARAKÁ studio)

Art Direction and Exhibition Design: Diogo Rezende and Isabel Seixas (M’BARAKÁ studio)

Writing and Content Production: Débora Guimarães and Isabel Seixas (com colaboração de Beatriz Novellino)

Artists: Alexandre Mazza; Bedelgeuse; Betelhem Makonnen; Camila Sposati; Cao Guimarães; M’BARAKÁ studio; Eduardo Kac; Evan Lorenzen; Gabriela Noujaim; Gary Greenberg; Gisela Motta e Leandro Lima; JuanFontanive; João Penoni; Luzia Simons; Odires Mlászho and O Divino

Production Direction: Ana Luisa Fonseca

Administrative Direction: Larissa Victorio

Administrative Production: Beatriz Araújo

Production Assistants: Beatriz Novellino and Rafael Santos

Design Team: Pedro Leobons, Mariana Solis and Ísis Daou

Ilustrations: Pedro Leobons

Architect: Lilian Sampaio

Architechtural Assistant: Mikhaila Copello

Art Production: Alexandra Suprani

Ligthining: Alessandro Boschini

Art Assistant: Marçal Júnior

Sculpture for Scenography: Cezar Altai

Assembling: Camuflagem

Atage Hand: Dinho Moreira and Team

Press: Luciana Bento (Pauta Positiva)

Lawyers: Ericka Gavinho and Ana Luzia Campos
(GAVINHO & CAMPOS ADVOGADOS ASSOCIADOS)

Conception and Production: M’BARAKÁ studio

Special Thanks to: Galeria Carbono; Galeria Nara Roesler; Galeria Vermelho; Instituto Vital Brasil; Laura Marsiaj; Marcelo Seixas; Marcela Bronstein; Museu Nacional (UFRJ); Roney Belhassof and Ana Silvia Maia.

mbaraka@mbaraka.com.br
Rua Smith de Vasconcelos, 55 / 302
22241-160
Rio de Janeiro - RJ, Brasil

ARTE & CULTURE

EXHIBITION DESIGN
SPTAIL DESIGN
INSTALLATION PROPOSITION
ENVIROMENTAL GRAPHICS

CURATORSHIP & DESIGN

DIVERSE ARTISTIC LANGUAGES
HISTORICAL RESEARCH
CONTEXTULIZATION OF COLLECTIONS

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About

For the last 15 years, we have been creating critical narrative exhibitions, aligning academic research with contemporary art, design, science and history. The studio is known for its popular and provocative approach to exhibition experience, putting together different languages and cultural backgrounds in order to bring a diverse audience to museums.

More than 10 exhibitions, music and circus festivals, and a Multiplatform project for historical communication (Rolé Carioca), brought many artists from around the world to different cultural venues and territories in the city of Rio.

With great media and audience feedback, studio M’Baraká curated and produced exhibitions at venues such as CCBB (Centro Cultural Banco do Brasil), Museum of Tomorrow, CRAB (Center for Design And Crafts Sebrae), Gallery of The National Bank of Social Development and Museu Nacional (Natural History Museum of Rio), Fiocruz and The Museum of Images of The Unconscious.

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Clipping

P: What is the origin of the name M’Baraká (M-BA-RA-KA)?

M’Baraká é som e criação.

Na cosmologia dos Guarani Mbya, UM.BA.RA.KÁ é o som da maracá que cria o cosmos. 

O pensador indígena Kaká Werá Jecupé, que nos apresentou a palavra, explica que a relação entre M'Baraká, a sonoridade do maracá e a criação do cosmos expressa a interconexão dos seres, espiritualidade e natureza na visão dos Guarani, onde som e energia se entrelaçam para manter o equilíbrio e a harmonia do universo.

P: Do you produce projects from third parties?

No. Our studio doesn’t only assume the production of a project. Actually, we are open to production partnerships as long as interaction in the creation process is predicted and that it allows us to perform some of the activities that we love to do (and, for this reason, is what we do best): art Direction, content Research, curatorship and strategic communication planning.

P: At Virei Viral project, and in many others, you speak of Contemporary Culture. What is contemporary to you?

For us, contemporary means everything that dialogues with the time/space we live in. A historical content can, undoubtedly, receive a contemporary treatment. For this reason, we use creative interfaces; spend a lot of time in research, curatorship, art-direction and communication strategies; in order to provide a real enjoyment of what we propose in the projects. And we believe that only in this way, speaking the language of our time, we can connect people and content.

P: What, more specifically, is this differential of M’Baraká?

In essence, the differencial of M’Baraká is in the concern of leaving the common place where the promotion of art and culture is plastered in outdated formats and addicted mechanisms to attract public and investors. We believe that by giving priority to the duet “content and its form of expression”, it’s possible to create new ways of experiencing arts, entertainment and brand experiences. Working with multidisciplinary professionals assures us a more encompassing, creative and strategic look towards our projects. In sum, our differential is based in the way we put together content and innovation, in investing upon our own research process, in the qualification and diversity of our partnerships, and in the strategic concern of putting the public and investors in touch through projects.

P: What is the mission and vision of M’Baraká

Mission: To promote experiences that generate knowledge and value.
Vision: To be recognized as a company that distinguishes itself by the articulation of knowledge, people, languages and aesthetics, with a commitment to provide society with multiple experiences, attached in cultural diversity, in the arts, design and in partnerships with creative professionals and investors.

P: What is Design in the Context of M’Baraká’s Projects?

We understand Design as a broader concept of visual and spatial communication. We work in a multidisciplinary way in design, blending concepts of product design, interface, graphic design and environment design, heeding more broadly to the communication needs of a cultural project. The more is the complexity of a design project, the more is the team of professionals involved: architects, scenographers and programmers are usually added to the house’s team.

P: How do you work together with artists?

Working with artists is the essence of our work making process. For us it is important, whenever possible, to establish a greater degree of dialogue between the artist’s work and the specific project or curation that we are developing in the moment. We don’t work by touting artists (musicians, visual artists, actors, etc.), and we are not an art gallery. Our goal is to contextualize art careers and works of art within projects, always concerned with the quality of the work’s presentation in the context of the projects, seeking to cause sensorial experiences in the public.