mbaraka | HISTORY OF BANCO DO BRASIL

HISTORY OF BANCO DO BRASIL

Invited by Centro Cultural banco do Brasil, we had the chance to renew the permanent exhibition on the history of the Banco do Brasil, installed in rooms that keep the original architecture of the current CCBB building at Rua Primeiro de Março in Rio de Janeiro city.

After accepting the challenge of reoccupying a space that has exquisite finishes and few possibilities of intervention, we designed exhibitors that would couple in different ways to the moldings of the wooden walls that were located at half height in all the rooms. A pallete of blues, greens and copper tones was used in curtains and walls to highlight details of furniture, vintage chandeliers and historical pieces from the Bank’s collection. The project reversed the use of heritage-listed furniture that could not be removed from the rooms by adapting a dresser into a cabinet of curiosities and drawers into photo frames. The library’s closet has been converted into a showcase of excerpts from rare works that had been kept there for years, and are now displayed in delicate backlights behind the crafted glass doors.

The selection of curatorship is composed of: a large oil painting by Di Cavalcanti, rare engravings of D. João VI and photographs of important and curious events in the history of the Bank, such as the moment of the choice of its current brand or the design of its calculators at the beginning of the 20th century. The result is an exhibition that blends important facts from the history of Brazil with the history of the Bank, by means of a clear and contemporary language.

Curadoria: estúdio M'Baraká e Centro Cultural Banco do Brasil

Realização: estúdio M'Baraká

Direção de arte e expografia: Diogo Rezende

Direção administrativa: Larissa Victorio

Pesquisa e textos: Isabel Seixas e Letícia Stallone

Produção e Coordenação de Montagem: Alexandra Suprani

Produção de Arte: Caio Costa

Assistente de Produção: Gisele Billion

Projeto Gráfico: Pedro Leobons e estúdio M'Baraká

Projeto de Iluminação: Alessandro Boschini

Designers: Mariana Solis

Assistente de Arquitetura: Mikhaila Copello

Montagem Obras De Arte: Dinho Moreira, Silvio de Camilis e João Rivera

Museologia: Eurípedes Gomes Da Cruz Junior

Fotos: Rogério Von Kruger

Impressões e reproduções digitais: Barracão De Imagens e JPEG digital

Assessoria de impressa: Flávia Tenório

Tradução: Maria Luiza Rezende

Revisão De Textos: Br75 Texto | Design | Produção

mbaraka@mbaraka.com.br
Rua Smith de Vasconcelos, 55 / 302
22241-160
Rio de Janeiro - RJ, Brasil

ARTE & CULTURE

EXHIBITION DESIGN
SPTAIL DESIGN
INSTALLATION PROPOSITION
ENVIROMENTAL GRAPHICS

CURATORSHIP & DESIGN

DIVERSE ARTISTIC LANGUAGES
HISTORICAL RESEARCH
CONTEXTULIZATION OF COLLECTIONS

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About

For the last 15 years, we have been creating critical narrative exhibitions, aligning academic research with contemporary art, design, science and history. The studio is known for its popular and provocative approach to exhibition experience, putting together different languages and cultural backgrounds in order to bring a diverse audience to museums.

More than 10 exhibitions, music and circus festivals, and a Multiplatform project for historical communication (Rolé Carioca), brought many artists from around the world to different cultural venues and territories in the city of Rio.

With great media and audience feedback, studio M’Baraká curated and produced exhibitions at venues such as CCBB (Centro Cultural Banco do Brasil), Museum of Tomorrow, CRAB (Center for Design And Crafts Sebrae), Gallery of The National Bank of Social Development and Museu Nacional (Natural History Museum of Rio), Fiocruz and The Museum of Images of The Unconscious.

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Clipping

P: What is the origin of the name M’Baraká (M-BA-RA-KA)?

M’Baraká é som e criação.

Na cosmologia dos Guarani Mbya, UM.BA.RA.KÁ é o som da maracá que cria o cosmos. 

O pensador indígena Kaká Werá Jecupé, que nos apresentou a palavra, explica que a relação entre M'Baraká, a sonoridade do maracá e a criação do cosmos expressa a interconexão dos seres, espiritualidade e natureza na visão dos Guarani, onde som e energia se entrelaçam para manter o equilíbrio e a harmonia do universo.

P: Do you produce projects from third parties?

No. Our studio doesn’t only assume the production of a project. Actually, we are open to production partnerships as long as interaction in the creation process is predicted and that it allows us to perform some of the activities that we love to do (and, for this reason, is what we do best): art Direction, content Research, curatorship and strategic communication planning.

P: At Virei Viral project, and in many others, you speak of Contemporary Culture. What is contemporary to you?

For us, contemporary means everything that dialogues with the time/space we live in. A historical content can, undoubtedly, receive a contemporary treatment. For this reason, we use creative interfaces; spend a lot of time in research, curatorship, art-direction and communication strategies; in order to provide a real enjoyment of what we propose in the projects. And we believe that only in this way, speaking the language of our time, we can connect people and content.

P: What, more specifically, is this differential of M’Baraká?

In essence, the differencial of M’Baraká is in the concern of leaving the common place where the promotion of art and culture is plastered in outdated formats and addicted mechanisms to attract public and investors. We believe that by giving priority to the duet “content and its form of expression”, it’s possible to create new ways of experiencing arts, entertainment and brand experiences. Working with multidisciplinary professionals assures us a more encompassing, creative and strategic look towards our projects. In sum, our differential is based in the way we put together content and innovation, in investing upon our own research process, in the qualification and diversity of our partnerships, and in the strategic concern of putting the public and investors in touch through projects.

P: What is the mission and vision of M’Baraká

Mission: To promote experiences that generate knowledge and value.
Vision: To be recognized as a company that distinguishes itself by the articulation of knowledge, people, languages and aesthetics, with a commitment to provide society with multiple experiences, attached in cultural diversity, in the arts, design and in partnerships with creative professionals and investors.

P: What is Design in the Context of M’Baraká’s Projects?

We understand Design as a broader concept of visual and spatial communication. We work in a multidisciplinary way in design, blending concepts of product design, interface, graphic design and environment design, heeding more broadly to the communication needs of a cultural project. The more is the complexity of a design project, the more is the team of professionals involved: architects, scenographers and programmers are usually added to the house’s team.

P: How do you work together with artists?

Working with artists is the essence of our work making process. For us it is important, whenever possible, to establish a greater degree of dialogue between the artist’s work and the specific project or curation that we are developing in the moment. We don’t work by touting artists (musicians, visual artists, actors, etc.), and we are not an art gallery. Our goal is to contextualize art careers and works of art within projects, always concerned with the quality of the work’s presentation in the context of the projects, seeking to cause sensorial experiences in the public.

HISTORY OF BANCO DO BRASIL

ARTE & CULTURE

CURATORSHIP & DESIGN

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