mbaraka | ROLÉ PELO RIO HACKEADO

ROLÉ PELO RIO HACKEADO

DEVELOPED IN PARTNERSHIP WITH THE LABORATORY OF THE NEW TOMORROW MUSEUM IN RIO, THE EXHIBITION WAS INSPIRED BY THE NAIF WORK OF THE AUTO MECHANIC LUIS OLIVEIRA.

Luis builds models of the city of Rio with bits and lefts-overs from his Machine Shop, re-imagining in his own way details of Rio’s urban landscape. Together with the models the show exhibited projects that hacks streets, squares and other public sites on the city of Rio. A damp transformed into a public garden, a website where anyone can offer its walls for public art and alternative routes for cycling in Rio, are some of the exemples.

The word Gambiarra could be translated as vernacular design. This concept was the main inspiration for the design of the space. We wanted to explore how objects can assume different functionalities through the hands of the people on the streets, away from a formal design process. The exhibition design aimed to create an environment that incited the audience to act and change its own city.

We divided the 80 m2 space in 6 areas following curatorial narrative, which was based on 3 different models from Luis Oliveira (Urca, Rocinha and Lapa neighbourhoods). One of the biggest challenges was to present Luis' works. We designed a display that would hide the wires and mechanics under it, with a thin veil in front of model. The veil not only protected the pieces from curious visitors, but also enhanced the grotesque delicacy of Oliveira’s work.

As for the last part of the show we’ve hung many clothing with posters containing messages for changing the city, taking advantage of the high ceiling and the big windows.

Realização: estúdio M'Baraká e Museu do Amanhã - LAA | Laboratório de Atividades do Amanhã
Concepção: Estúdio M’Baraká
Curadoria e Pesquisa: Allan Melo, Antonio Pack, Beatriz Novellino, Caio Chacal, Diogo Rezende, Isabel Seixas, Julia Garcia, Larissa Victorio, Matheus Mendes, Marcela Sabino

Direção de Arte e Expografia: Diogo Rezende (Estúdio M’Baraká)
Direção de Conteúdos: Isabel Seixas (Estúdio M’Baraká) e Marcela Sabino (LAA)
Produção de Conteúdos e Textos: Allan Melo, Beatriz Novellino, Isabel Seixas, Larissa Victorio, Marcela Sabino

estúdio M'Baraká
Gestão Financeira: Larissa Victorio
Coordenação de Produção: Ana Luisa Fonseca e Bia Araujo
Assistente de Produção: Beatriz Novellino
Assistentes Administrativos: Rafael Santos e Mônica Alves
Design Gráfico e Expografia: Diogo Rezende, Júlia Garcia e Pedro Leobons

LAA | Laboratório de Atividades do Amanhã
Direção: Marcela Sabino
Produção Executiva: Antonio Pack
Engajamento e Design de Experiência: Allan Melo
Design de Interfaces Experimentais: Caio Chacal
Interatividades Eletro-Mecânicas: Matheus Mendes

Maquetes: Luiz Oliveira
Interatividades Eletro-Mecânicas: André Sarmento
Mapa Interativo: Ambos&&
Horta: Henrique Berbert
Casa de pássaro sonora (00//4rvore): Anastácio e Marques
Produção de Arte: Alexandra Suprani
Contraregragem e Adereços: Dinho Moreira
Estagiária de Arte: Maria Izabel Cunha
Iluminação: Alessandro Boschini
Montagem de Luz: Eduardo Nobre e Gabriel Borelli
Montagem de Cenografia: Camuflagem
Projeto Executivo de Cenografia: Lilian Sampaio
Assessoria de Comunicação: CDN Comunicação
Assessoria em Redes Sociais: Mais e Melhores
Assessoria Jurídica: Gavinho & Campos Advogado
Revisão de Textos: H+ Criação e Produções
Tradução para Inglês: Marcela Sabino
Tradução para Espanhol: Efficiency Translations
Impressões: Ginga Design

mbaraka@mbaraka.com.br
Rua Smith de Vasconcelos, 55 / 302
22241-160
Rio de Janeiro - RJ, Brasil

ARTE & CULTURE

EXHIBITION DESIGN
SPTAIL DESIGN
INSTALLATION PROPOSITION
ENVIROMENTAL GRAPHICS

CURATORSHIP & DESIGN

DIVERSE ARTISTIC LANGUAGES
HISTORICAL RESEARCH
CONTEXTULIZATION OF COLLECTIONS

More projects

About

For the last 15 years, we have been creating critical narrative exhibitions, aligning academic research with contemporary art, design, science and history. The studio is known for its popular and provocative approach to exhibition experience, putting together different languages and cultural backgrounds in order to bring a diverse audience to museums.

More than 10 exhibitions, music and circus festivals, and a Multiplatform project for historical communication (Rolé Carioca), brought many artists from around the world to different cultural venues and territories in the city of Rio.

With great media and audience feedback, studio M’Baraká curated and produced exhibitions at venues such as CCBB (Centro Cultural Banco do Brasil), Museum of Tomorrow, CRAB (Center for Design And Crafts Sebrae), Gallery of The National Bank of Social Development and Museu Nacional (Natural History Museum of Rio), Fiocruz and The Museum of Images of The Unconscious.

Partner Founder

e-mail

Partner Founder

e-mail

Associate Producer

e-mail

Executive Producer

e-mail

Content Production

e-mail

Designer

e-mail

Art Production

e-mail

Designer Colaborador

e-mail

e-mail

Designer

e-mail

Colaborator

e-mail

Clipping

P: What is the origin of the name M’Baraká (M-BA-RA-KA)?

M’Baraká é som e criação.

Na cosmologia dos Guarani Mbya, UM.BA.RA.KÁ é o som da maracá que cria o cosmos. 

O pensador indígena Kaká Werá Jecupé, que nos apresentou a palavra, explica que a relação entre M'Baraká, a sonoridade do maracá e a criação do cosmos expressa a interconexão dos seres, espiritualidade e natureza na visão dos Guarani, onde som e energia se entrelaçam para manter o equilíbrio e a harmonia do universo.

P: Do you produce projects from third parties?

No. Our studio doesn’t only assume the production of a project. Actually, we are open to production partnerships as long as interaction in the creation process is predicted and that it allows us to perform some of the activities that we love to do (and, for this reason, is what we do best): art Direction, content Research, curatorship and strategic communication planning.

P: At Virei Viral project, and in many others, you speak of Contemporary Culture. What is contemporary to you?

For us, contemporary means everything that dialogues with the time/space we live in. A historical content can, undoubtedly, receive a contemporary treatment. For this reason, we use creative interfaces; spend a lot of time in research, curatorship, art-direction and communication strategies; in order to provide a real enjoyment of what we propose in the projects. And we believe that only in this way, speaking the language of our time, we can connect people and content.

P: What, more specifically, is this differential of M’Baraká?

In essence, the differencial of M’Baraká is in the concern of leaving the common place where the promotion of art and culture is plastered in outdated formats and addicted mechanisms to attract public and investors. We believe that by giving priority to the duet “content and its form of expression”, it’s possible to create new ways of experiencing arts, entertainment and brand experiences. Working with multidisciplinary professionals assures us a more encompassing, creative and strategic look towards our projects. In sum, our differential is based in the way we put together content and innovation, in investing upon our own research process, in the qualification and diversity of our partnerships, and in the strategic concern of putting the public and investors in touch through projects.

P: What is the mission and vision of M’Baraká

Mission: To promote experiences that generate knowledge and value.
Vision: To be recognized as a company that distinguishes itself by the articulation of knowledge, people, languages and aesthetics, with a commitment to provide society with multiple experiences, attached in cultural diversity, in the arts, design and in partnerships with creative professionals and investors.

P: What is Design in the Context of M’Baraká’s Projects?

We understand Design as a broader concept of visual and spatial communication. We work in a multidisciplinary way in design, blending concepts of product design, interface, graphic design and environment design, heeding more broadly to the communication needs of a cultural project. The more is the complexity of a design project, the more is the team of professionals involved: architects, scenographers and programmers are usually added to the house’s team.

P: How do you work together with artists?

Working with artists is the essence of our work making process. For us it is important, whenever possible, to establish a greater degree of dialogue between the artist’s work and the specific project or curation that we are developing in the moment. We don’t work by touting artists (musicians, visual artists, actors, etc.), and we are not an art gallery. Our goal is to contextualize art careers and works of art within projects, always concerned with the quality of the work’s presentation in the context of the projects, seeking to cause sensorial experiences in the public.

ROLÉ PELO RIO HACKEADO

ARTE & CULTURE

CURATORSHIP & DESIGN

Team